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Zappos.com is a multi-brand shopping portal. Today it carries a multitude of products from different categories. But it all started with shoes. In the beginning, the store sold man's and woman's shoes exclusively. Since the very start an accent was placed on customer support; recognizing that the buyer cannot try on items online and see how they look,, lead to a decision to describe each product with pedantic accuracy. Each product has multiple pictures from different angles; many products feature videos that allow you to see how the product looks more clearly. Also there is a description with exact size, material, manufacturer, etc. All this helps the buyer decide whether or not to purchase product, and how it will look on them.
You'll find a wide range of prices on the site. Product price depends on brand, and there are more than 1000 presented at the site. It may appear to be difficult to find the exact product you are looking for, but that's not the case. Zappos.com made sure that any buyer can zero-in on a product they are looking for in seconds. There are multiple filters on the site that allow you to search by gender, brand, style (shoes or clothes), material, activity (ski, run, etc), and so on. Products are not limited to clothing or shoes; you can also find watches, bags, fragrances, cosmetics, accessories, kitchen products, and many others.
So it's not a surprise that zappos.com is so popular. A huge selection of high quality products and prices for every budget, in addition to excellent customer service, has made Zappos one of the best online stores available today.